Since 1987, we have helped advertisers and agencies understand what it takes to be competitive.
Voicetrak was started by a pair of marketers at a bank who needed to answer a simple, but important question, “How much should we be spending on advertising in our markets?” In order to make their brand’s voice heard, they needed to understand how their advertising spending matched up to what their competitors were spending. They could not afford to allow their brand’s voice to be drowned out by those competitors.
To get the answers they needed, they called all of the significant media outlets in their markets to survey the levels of spending in their category. The media were happy to help because they wanted to make sure our pair’s brand knew what it would take for their advertising to be heard by consumers and make the impact the bank sought.
The information our founders gained allowed them to successfully lobby for an increase in the advertising budget which in turn resulted in a very successful campaign for the bank. Because they shared the results with the media as well, they also discovered that the media companies appreciate the increased visibility the reports provided about how spending in the market was being allocated and which advertisers were doing the spending.
When our founders saw how powerful this information was to their company, they knew that many other advertisers would see the same benefit. Voicetrak fielded its first survey in 1987.
Today, Voicetrak continues to conduct quarterly, direct surveys of all significant media in markets across the U.S. to collect data on spending by advertisers in key categories.
For more information on how advertisers use the data we provide, see the ‘For Advertisers’ section. For information on how the media benefit from participating in the Voicetrak Survey, see the ‘For The Media’ section.
©2024, Voicetrak, Inc.